While Amazon, Facebook, Google and other “digital native” companies rapidly launch new products and services with a modular, automated, standardized approach (Devops/Agile), traditional companies increasingly struggle to compete because they can’t take advantage of actionable data being held hostage by traditional and SaaS software vendors, legacy systems, and business silos.
Why cloud IT providers generate profits by locking you in, and what to do about it - Part 2 of 2
In the first article of this series, I spoke about how and why cloud IT providers use lock-in. I'll briefly revisit this and then focus on strategies to maintain buyer power by minimizing lock-in.