In the first article of this series, I spoke about how and why cloud IT providers use lock-in. I'll briefly revisit this and then focus on strategies to maintain buyer power by minimizing lock-in.
Why cloud IT providers generate profits by locking you in, and what to do about it - Part 1 of 2
Here are two predictions for differences in industry evolution between Cloud IT and 20th century autos:
- The Cloud IT sector will consolidate an order of magnitude faster (perhaps two) than the auto industry did
- Future Cloud IT oligopolists will work to maximize customer retention by maximizing switching costs (creating lock-in)
The Virtualization and Cloud Efficiency Myth
By allowing administrators to partition up underutilized physical servers into ‘virtual’ machines, they could increase utilization and free up capital. Unfortunately that hasn’t happened for the most part. It’s a poorly held secret that server utilization in enterprise datacenters is much lower than most people think as virtualization reaches saturation with about 75% of x86 servers now virtualized.
Why is Uber Investing in Data Centers instead of Running Everything in the Cloud?
Is Cloud an "Enabler" or "Dis-abler" for Disaster Recovery?
While most people working for cloud providers (I used to work at one) will tell you that Disaster Recovery is a great use case for cloud, our panelists weren't so sure. The feeling in the room is that utilizing cloud environment in addition to traditional on premise environments created a bunch of operational complexity and it was safer to keep both production and DR in-house.
How Carly Fiorina' s Mistake Put Me on a Path to Entrepreneurship
None of this would have happened if Carly hadn’t made a mistake in firing all those HP salespeople and I hadn’t taken a risk.
Although successful with these large companies, something was always missing. I yearned to be able to create something on my own, and I’ve just taken an even bigger risk. After 12 years of planning, I left Rackspace in January to join the ranks of the entrepreneurs (or unemployed as some like to call us).
Will GE's Industrial Cloud Flourish Like AWS or Fizzle like New Coke?
It's all about user generated data. You might think that GE is a product company, and you'd be right. But it's also a services company that services millions of industrial devices in the energy, transportation, healthcare, and manufacturing sectors. These devices create literally exabytes of data, data which GE currently uses to service and maintain it's customers equipment and gain insights on product design, and in the future will be used for much more.